copywriting vs content writing

Copywriting vs Content Writing


Amay Web Design offers both content writing and copywriting services. Does this leave you confused? They are the same thing, aren’t they?

In some ways, the answer is yes, they are both writing text, and are used for online and offline content. In actual fact, the truth is, they are very different. There are similarities in the two skill sets, but there are also some clear differences, too. The key difference between copywriting and content writing is its purpose.In a nutshell, content writing is to tell, copywriting is to sell.

What is Copywriting? 

Copywriting is text written for promotional and marketing purposes. It is used to sell your brand, product or service. 

A copywriter writes the text for websites service pages, social media posts, promotions, email marketing, ads, tag lines etc for online websites, brochures, flyers and other advertising methods. 

We have another article on copywriting here that you may be interested in. 

 

What is Content Writing?

Content Writers create a range of different content types using written word. It is more for entertainment purposes, and SEO. Content writers mainly write text for blog posts, eBooks, social media posts, magazine editorials and the like. 

 

How Do Content Writers and Copywriters Work?

Both have their place and can help in your growing your business or brand. One is not an easier than the other profession. You can hire one writer to handle your content writing and copywriting, or you may choose to hire a professional for each. The two professions often overlap.

If you have any further questions or need more clarification on the difference between copywriting vs content writing feel free to contact us. 

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